Better Products Promise™


As parents, we want to protect our precious little ones and this is easier with dangers we can see. What we can’t see, and what is not widely publicised, are the harmful toxins in every day products.

Researching every product is hugely time-consuming (& confusing)! No need to get frustrated and foiled, we have done the hard work for you. We have researched and reviewed every product to make sure that they are all safe for your little one, as well as being better for the planet.

We look at the following:

  • Natural materials and ingredients are selected over synthetic
  • No ingredients or materials included in our No Nasties list. This list goes far beyond BPAs, Phthalates and Parabens
  • No single use components which can’t be recycled or composted
  • We aim for no plastic but, when this can’t be avoided, the plastic is BPA, PVC, Phthalate and lead free
  • No animal testing
  • No palm oil
  • If a product is certified organic, we ask for verification
  • Eco-friendly product packaging
  • Eco-friendly shipping packaging
  • Shipping miles- we offer a filter so you can choose to buy products closer to you

No Nasties list

We have listed about 50 harmful chemicals commonly found in baby products. We do everything we can to make sure our products do not include these and we are constantly updating this list as more information become available. See the complete No Nasties List

This list includes:

  • Parabens
  • Phthalates
  • BPA
  • PVC/ vinyl
  • Fire retardants
  • Synthetic fragrances
  • Chlorine based ingredients
  • Formaldehyde & formaldehyde releasing chemicals
  • SLS and SLES
  • Ethoxylated ingredients
  • Mineral oil
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